Men’s 10K and Glasgow Rocks score slam dunk in new partnershipThe Men’s 10K this week signed off on a two-year partnership with professional basketball team Glasgow Rocks.
The Rocks, who are based at the Emirates Arena in Glasgow, are Scotland’s only professional basketball team and one of the leading franchises in the top-tier league.
Men’s 10K Marketing Director Annette Drummond believes the deal is a fantastic opportunity for both businesses. She said: “We’re delighted to have signed off on what is a really exciting partnership. The Rocks have a great club history and a fiercely loyal fanbase which we believe aligns really nicely with our Men’s 10K brand.
“The ultimate aim of the Men’s 10K is to get guys fit, active and healthy. We hope this partnership will enable us to build our brand recognition on the court and beyond and to get our message out to a new and engaged community.”
She added “Running a 10K is a great challenge for anyone whether they are just starting out or already taking part in regular sport. The benefits of exercise are universally accepted, but in the UK, we quite simply don’t do enough of it.
“Glasgow Rocks have a fantastic, community of supporters, but just watching sport is not enough. We hope that everyone who supports the Rocks also take part in a Men’s 10K where they can expect a taste of that brilliant, supportive atmosphere. So our message to Scotland’s men: stop saying “I could”, “maybe” and “I might”: take control of your life and create some positive change”.
The first Men’s 10K took place in Glasgow in 2004; started by the Men’s Health Forum Scotland as a focal point for raising awareness of men’s health issues. The Edinburgh event was added to the program in 2015 and both events continue to grow in popularity each year.
Daniel Bajwoluk, General Manager at Glasgow Rocks commented: “We are delighted to have partnered up with the Men’s 10K for the next two seasons. We, as an organisation, have always been advocates of getting people healthy and fit, especially via well established community programmes which are delivered by the players in partnership with our charity, Scottish Sports Futures. This new partnership with Men’s 10K gives us an opportunity to further build on the ‘be healthy, be active’ foundations we have created within the community. We would hope that our affiliation will inspire a new crop of men to try and take up running and get involved in the next 10K event that comes their way – I’m even thinking of getting involved myself.”
The 2017 Men’s 10K series concludes in Edinburgh on Sunday (5th November) where runners will tackle a city-centre route which starts on the Royal Mile and finishes at BT Murrayfield Stadium. The 2018 Glasgow Men’s 10K will take place on its traditional Father’s Day date, which next year falls on Sunday 17th June.
Find out more and enter at https://www.mens10k.com/.